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Meet our latest Swedish crush

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House of Dagmar is a Swedish fashion house based in Stockholm, run by three sisters Karin Söderlind, Kristina Tjäder and Sofia Wallenstam. All sisters with a background in the fashion industry, joined forces and bringing together their creative minds to design a sophisticated range of fashion-forward, wearable womenswear. Charmingly, naming their label after their late grandmother Dagmar, who was a tailor by profession. 

The brand is sophisticated, architectural and specialises in expressive knitwear. The collections are characterised by stylised natural forms, geometrical shapes and utilitarian design. Inspiration is taken from architecture, contemporary art and culture. Choosing materials and designs that are long-lasting yet kind to the earth, humans and animals are central to the brand.

Image Source: @houseofdagmar

Dagmar has been making work- and woman-friendly clothes since 2005. A few years ago the three sisters got really serious about sustainability: They have among other things introduced a Good Choice tag, a label that guarantees a garment’s green credentials. But that's not all: Certified viscose, organic cotton, friendly fur, mulesing-free merino wool, recycled polyester, chrome-free leather, lyocell fibers and eco-regenerated cashmere are some of the materials featured in the collections.

"We strive to be at the forefront in both the search and use of new environmentally friendly fabrics. Therefore, we are involved in several projects that actively work towards developing new fabrics and production methods." House of Dagmar

The three sisters of House of Dagmar. Image Source: @houseofdagmar

The brand has always strived to create timeless clothes made from long-lasting materials with the ambition to offer garments with a longer lifespan than the average clothing item. Throughout the production processes, they work with suppliers who take care of their employees and work with production methods that are not endangering or harming the eco-system. Dagmar aspire to create classical pieces with character, so that women wearing them always feel empowered and easily can combine different pieces from different collections together. By designing classical yet expressive clothes in high-quality materials, they believe that the item can be wearable year after year. These forward steps are moving the sisters closer to their goal of becoming a fully sustainable company.

We love the extravagant cuts and materials, which are wearable through day and nighttime nevertheless. You can feel and see the high standard which House of Dagmar set itself: So come by and discover with us together the world of House of Dagmar...


Image Source: @houseofdagmar


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