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About Us

Knitwear designer Vivian Graf launched her boutique in Zurich, Switzerland as a way to share stories through timeless, wearable and high quality clothing. Not only does she design and sell her own label of knitwear, Graf also represents up-and-coming brands with the same promise of impeccable craftsmanship and creativity.

White light

SOPHIE BUHAI

Luxury Hair Collection

FARIS

New Arrivals

RAFFIA

The Eco-Lux Swimmwear Label

MUST HAVE BOOTS

SFr. 490

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Blog

Beauty Night & Summer SALE

Beauty Night & Summer SALE →

Drop by and have a bubbly glass with us while shopping our SALE with an extra 10% off and discovering the new The Beauty Kollective beauty station in our store.  ...
Fabrics with a future - because sustainability must become a given

Fabrics with a future - because sustainability must become a given →

From a customer's point of view, sustainable clothing should look good and be comfortable despite careful manufacturing. We carry various brands that combine exactly that. One of them is Los...
What truly inspires us this Valentine´s Day

What truly inspires us this Valentine´s Day →

For this Valentine's Day we draw inspiration from Hollywood's great style icons and present you jewellery that a modern Bardot, Monroe or Kelly would wear. The pieces of jewellery were put in scene by...

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Our store

Nüschelerstrasse 1
8001 Zürich, Switzerland

Mon - Fri, 10.00 - 18.00
Saturday, 10.00 - 18.00
Sunday, closed

We are open and are very happy to welcome you again! We have slightly adjusted opening hours and will re-assess them as we go along so check back here regularly. 

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